Does Watching the Same Commercial 6 Times in a Row Really Work?

Let’s see if I can somehow relate this rant to either music or parenting.  As a parent, I needed some unwinding time after the kids were in bed, so I decided to watch the music-filled show “Glee” on my computer, since I had missed the Superbowl episode due to lack of television.  And while watching this (or any) show online, I was subjected to the same advertisement, six or more times.

The ad in question was for Homestyle Macaroni and Cheese, although I don’t think it matters what the ad was for.  Basically, there was a “cute” kid being precocious, and telling us how the new mac ‘n’ cheese had saved the day.  Here is a recounting of my feelings as the show progressed.

1st Time) That kid is kind of cute.  That food looks kind of good.  I guess I might get it, if I had a coupon or it was on sale or something.

2nd Time) This again?  We just saw this commercial five minutes ago!  Why do we have to watch it again?  That kid sure seems less cute.

3rd Time) I hate that kid.  I want to punch him in the face.  Also, why would I buy this product?  The more I think about it, the more I realize that you can’t buy homestyle food.  You have to make it.  That is the point of it, isnt’ it?

4th Time) WHY?!  Please make it stop!  I hate this commercial so much!  I just want to watch my show!  I have now memorized every line in this damn commercial sent straight to my computer from the depths of hell, and I hate that it is burned into my brain.  Luckily I can hit mute on my computer so at least I don’t have to hear that stupid kid talking.  Boy do I hate his stupid face though.

5th Time) *sobbing*

6th Time) I will never, ever, ever get that Homestyle Macaroni & Cheese, even if they are giving it out for free.  And if I ever see that kid on the street, I will punch him.

Perhaps you have had a different experience, but for me, being forced to watch the same thing over and over again, even if I liked it the first time or two, really turns me off of the product.  Now, if they were just going for brand recognition, mission accomplished.  I am very familiar with their product.  I just hope they were also going for brand hatred.  Bordering on jihad.  And now I think I’m going to go make my own damn macaroni.  So there.